This word can also refer to a type of fidget toy that features small balls that pop or crackle when they are manipulated.
The word can also be used to describe someone who is voluble and irrational. For example, someone might “pop off” about a verdict that they feel is unjust. The term can also refer to the sound made when an air bubble is forced to rise in a liquid, such as water or soda.
Getting a Popup Shop Off the Ground
For many small businesses, finding and leasing temporary space can be a daunting task. A popup shop can be an effective way to connect with potential customers and test out the market without a long-term commitment. Using this strategy can be particularly helpful for new startups that have not yet established a brand identity or customer base.
To help ease the stress of finding spaces, Houston-based Popable is partnering with Walmart to connect brands with available retail locations for short-term popup shops. The marketplace will allow brands to list themselves for free and be paired with their local Walmart store through a matching process. The timeframe of the leases will be predetermined by the brands and spaces themselves, and can range from a month to a year.
In addition to being a great marketing tool, popup shops can also be useful for businesses that are experiencing a lull in sales or want to offload excess inventory. It is not uncommon for companies to have an inventory of goods that they do not know how to sell, or have a product that they are unsure about their target market’s interest in. By launching a popup shop in a location that is likely to attract your ideal consumer, you can gain valuable insights into their shopping habits and interests.
Collecting Feedback
After your popup shop has concluded, you should take the time to collect feedback from customers.This will help you determine what worked and what specialty retail didn’t and identify opportunities for future iterations. To make the process easier, consider using a Customer Relationship Management (CRM) tool to keep track of all of your customer’s information in an organized fashion.
The company that makes bubble-wrap, Sealed Air, recently introduced a non-poppable alternative to its original innovation. While this is not necessarily a bad thing, it does raise the question of whether poppable bubble-wrap will eventually go the way of the dodo. The new wrap is cheaper to ship because it is flat-packed, and it uses a lower-pressure gas to inflate. This will require a bigger pump to inflate and may not be as user-friendly for consumers. However, the company claims that they will continue to produce both types of bubble-wrap. They just have to find ways to better promote the new type and market it appropriately. For now, it seems like the popular poppable variety will continue to be in high demand